About us

Supporting journalism that makes an impact

Upscore combines publishing expertise, data-led technology and close partnerships. Our goal is simple: to drive better decisions around quality, relevance and commercial resilience in digital publishing.

Impact requires principles and data-led decisions

We believe in journalism that stays relevant, builds trust and supports sustainable business models. Quality is never accidental. It comes from clear goals, informed decisions and shared accountability.

Upscore helps media organisations build data-led ways of working that strengthen editorial independence, create transparency and make impact measurable. Data sovereignty, privacy and partnership sit at the centre of everything we do.

Collaborative. Practical. Data-led.

Focused on media

We come from publishing and understand editorial, product and commercial requirements from real daily practice.

Data-led, not data-driven

Data gives teams a stronger basis for decisions. It is never an end in itself, and never an automatic substitute for judgement.

Built for the long term

We build structures that grow with organisations, not quick fixes.

People with responsibility

Upscore is led by experienced media, product and technology specialists. They stand for clarity, sound judgement and close collaboration – and they are directly available to our partners.

Andreas Demuth

Founder and Managing Director

Christian Hasselbring

Business Development

Thomas Schmidt-Broer

Head of Sales

Joachim Dreykluft

Head of Data & AI Strategies

An interdisciplinary team for data-led journalism

At Upscore, journalists, data specialists, developers, product experts and consultants work together to make impact measurable for media organisations.